When you're utilizing pay-per-click (PPC) ad campaigns, which is an effective way to generate leads for your firm, then a user who tries to access one of the promoted advertisements will be directed to your webpage or landing page. If you are not using Google Adwords, then the user will not be guided to having a good website or landing page
• Pay-per-click (PPC) is the practice of bidding on specific keywords for placement in a search engine's sponsored link results or advertising spaces.
• PPC enables advertisers to get the most traffic for their money by displaying ads on search engines (like Google) and other websites based on keywords.
Pay-per-Click(PPC) is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. PPC ads are arranged on ad groups within the Google Ad Words (for search network).